
David Osei-Bonsu
Revenue Management Iconoclast
22 years · Luxury & Independent Hotels
The Rate That Earns the Return Visit
Most revenue managers optimize for the night. The ones who build legendary properties optimize for the relationship. When a guest pays $480 for a room worth $480, they feel the transaction. When they pay $480 for a room worth $620 — and they know it — they feel chosen. The difference between a filled calendar and a returning guest begins at the moment the rate is set, not the moment they check out.
“A rate isn't just a price. It's a signal of how much the hotel thinks it deserves to be in your life.”


